Know what the YOUTH want and
get closer to THEIR world
Are your target customers between the ages
of 12 to 34? Are you able to engage them, creating experiences for
them that communicate the essence of a brand that they understand
and are drawn towards? Would you like to know different methods to
get your own customers to spread good word of mouth about your
brand? Welcome to the world of Youth Marketing,
Guerrilla style.
The Youth Market is segmented
into:
Tweens (8 to 12 year olds)
Teens (13 to 19 year olds)
College-Age consumers (18 to 21 year
olds) and
Young Adults (22 year olds and
above)
Don't allow the youth market to be viewed as intimidating,
confusing or as a difficult group to connect with and sell to.
Guerrilla Marketing Master Trainer of the Philippines,
Eric Villarama, will give you the proper insight you
need and take you through the essential steps in guiding you to
prepare for all your current and future youth marketing
strategies!
Benefits
+ Understand the different groups within the Youth
Market and how to speak to their language
+ Learn Guerrilla Marketing Weapons, tools
and tactics on how to connect with them
+ Define who your "Hot Spot" target is and how you can
powerfully communicate your brand to them
+ You'll learn how to create a low cost online-offline
Guerrilla Marketing campaign
+ See ways on how to think out-of-the-box before
starting a campaign
+ Know the steps for proper Youth Marketing
research
Outline
+ Defining Guerrilla Youth
Marketing
+ Defining your youth target audience
+ Learn how to use essential Guerrilla
Marketing Weapons
+ Prepare a Youth Marketing Campaign to reach your
goal