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Easy and Inexpensive Strategies
for Making Big Profits from Your Business
Discover how
to increase profits with inexpensive marketing strategies with Guerrilla
Marketing.
Tough
times don't have to be as tough as you think!
Here's
why: An excerpt from Guerrilla Marketing, written by the famous Jay
Conrad Levinson - the father of Guerrilla Marketing:
A bookstore owner had the misfortune of being
located between two enormous bookselling competitors.
One day, this bookstore owner came to
work to see that the competitor on his right had unfurled a huge
banner: "Monster Anniversary Sale! Prices slashed 50%!" The banner
was larger than his storefront.
Worse yet, the competitor to the left
of his store had unveiled an even larger banner: "Gigantic
Clearance Sale! Prices Reduced by 60%!" Again, the banner dwarfed
his storefront.
What was the owner of the little
bookstore in the middle to do? Being a guerrilla marketer, he
created his own banner and hung it out front, simple saying "Main
Entrance".
Guerrilla Marketing is Fun, Fresh and
Formidable.
And the best thing about it? It works! :-)
Yes, the level of competition today is
staggeringly tight. And the two-hit combo of high prices and
consumers shying away from buying is hitting us hard too. But with
a little ingenuity (just like the bookstore owner did) called
Guerrilla Marketing, tough times, indeed, need not be as tough as
we think.
Guerrilla Marketing is an
unconventional system of promotions that relies on time, energy and
imagination rather than a big marketing
budget.
Typically, Guerrilla Marketing tactics
are unexpected and unconventional; consumers are targeted in
unexpected places, which can make the idea that's being marketed
memorable, generate buzz, and even spread virally. The term was
coined and defined by Jay Conrad Levinson in his
1984 book 'Guerrilla Marketing'. The term has
since entered the popular vocabulary and marketing textbooks. In
the midst of the current global economic crisis, Guerrilla
Marketing is a MUST in the way you conduct your business and how
you should market your product and/or service. Guerrilla Marketing
allows you to do marketing at a low cost and still get a high
return on your marketing spend.
These are 19 very critical differences
between Guerrilla Marketing and Traditional Marketing and
are probably the reasons that the concept of Guerrilla Marketing
has filled a void in the world's economy--explaining why the
guerrilla books have been translated into 39 languages, sold
over 14 million copies, are required reading in many MBA
programs, are available in audiotape and videotape versions, as
computer software, as a nationally-syndicated column, as an online
report and are the most popular and widely-read marketing books in
the world.
Experience these 5 Guerrilla Marketing
workshop benefits:
1. Learn to save money
by knowing how to identify the differences between
Guerrilla marketing and Traditional marketing; and in the process
discover how to apply Guerrilla marketing tactics during these
times of budget cuts.
2. Discover the 200 Guerrilla Marketing Weapons used to
create your Marketing Plan and which weapons are out there that
are absolutely free for you to use!
3. Discover how to communicate your brand with your brand
promise.
4. Learn how a meme can help your marketing campaign.
5. Learn how to put together a quick and easy
to implement Guerrilla Marketing Plan.
We will take you through the process, step by step... and much
more!
Rave Reviews!
"Jay Levinson is one of the foremost business marketing
experts in the world. No one knows how to use the weapons of the
trade better than industry expert Levinson. He
is living proof that his unconventional marketing ideas
work." - Entrepreneur Magazine
"Guerrilla Marketing
is a veritable plum pudding of marketing techniques and secrets." - LOS
ANGELES TIMES
"Slam Dunk! Without exception, every person who attended our guerrilla
marketing seminar said it was well worth their time." -
JULIE LOPRESTI, PACIFIC BELL
"Thanks to this workshop, I'm going to
take advantage of social networking." ~
Karla Angelica Ramos, Universal Robina Corporation
"The facilitator gives relevant
scenarios and able to encourage quick and creative thinking" ~ Gail
Ritze Velasquez, San Miguel Purefoods Co., Inc.
"The seminar
makes you think of how to apply what you have learned to your
business!" ~ Edgar Tan,
Dermatologists' Formula, Inc.
"Excellent and Entertaining!" ~ Paul
Vincent Camello, Ginebra San Miguel, Inc.
"Keep it up! It was really
informative" ~ Jonas Solar, Solar Global Ent., Inc.
"Nice! I enjoyed it! Very
informative!" - Mark Jenzen Peñaloza, Ateneo de
Manila
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