Today's consumer is perhaps bombarded with over 3,000 messages a day from hundreds of thousands of brands, from mass media, to on-the-ground activities; from intrusive mobile phone messages to the internet. Each message promoting the same kind of product or service, each brand vying for a share of the consumer's hard-earned peso. Question is: how do you stand out among the clutter? How do you break away from the flurry of activities and messages that dominate a consumer's mind? How do you create a strong and lasting relationship with your customer? How do you romance the consumer?

First things first: Create a strong brand identity.

Guerrilla Brand Planning introduces a new way of looking at your brand and developing the triggers and elements that will set your brand apart. It is based on the proven principles of GuerrillaMarketing, Jay Conrad Levinson's breakthrough mar keting approach that has benefited small and medium enterprises the world over, including well-known global brands. Guerrilla Brand Planning is a thinking tool that helps you zero-in on the most compelling insights and benefits that will make your consumers prefer your brand over your competitors.

Benefits

• LEARN how to uncover meaningful consumer insights.
• UNDERSTAND how branding works.
• DISCOVER the soul of your brand and how it translates into effective communications platforms. 

Course Outline

• Introduction to Guerrilla Marketing
• The Mindset of a Guerrilla Brand Planner
• Unearthing the Consumer Hot Buttons
• Creative Branding and Positioning
• The Guerrilla Brand Triangle